Ms Sinead Mitchell:

There is a guarantee of Guaranteed Irish campaign. We asked everyone to get involved in that and we put together a zip file folder and sent it to all our members. They were able to tailor it slightly to put their employees within the static image of who they wanted to promote. Some members used it extremely well and some used it less well but the opportunity was there for them. We were then able to share some of the good work they were doing online on our own channels as well. We will continue to do that and make it easy for members to work with Guaranteed Irish from a media and PR perspective.