Gerald Nash (Louth, Labour)
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71. To ask the Minister for Education and Skills for figures on the total spend for all forms of advertising in the years 2022 and 2023 in her Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if she will make a statement on the matter. [18388/24]

Norma Foley (Kerry, Fianna Fail)
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The Department’s total spending on advertising both digital and traditional (including design costs) for the period in question is outlined below.

2023 €800,434.04

2022 €364,842.68

Below and in attached excel file please find a breakdown of regional and national advertising (broadcast and print) spend by the Department for the years 2022, 2023 and year-to-date 2024.

2022

Type Total Spend (excl. VAT) Total Spend (incl. VAT)

National €77,425 €95,233

Regional €24,394 €30,005

2022 Total €101,819 €125,237

2023

Type Total Spend (excl. VAT) Total Spend (incl. VAT)

National €336,662 €414,094

Regional €273,895 €336,891

2023 Total €610,557 €750,985

2024 YTD

Type Total Spend (excl. VAT) Total Spend (incl. VAT)

National €177,279 €218,053

Regional €138,401 €170,233

2024 Total €315,680 €388,286

As part of a central Government contract, the Department utilising PhD Media to place advertising