James Browne (Wexford, Fianna Fail) | Oireachtas source

With regard to a commercial gambling company putting a brand ad up where there is not a call to action and it is not calling it a bet, but it is posting it, for example, from its own Paddy Power Facebook page, yes, that is advertising, although I should not name particular commercial organisations. It is pushing its brand and it will be considered advertising. What we are doing here is setting out broad principles. We are giving the regulator the power to make detailed regulations around frequency and location to ensure any advertising is not excessive.

It is also important to be able to ensure that charities and sports organisations are not caught up either. The regulator would have the power to make distinctions around that as well. That is what we are doing here in terms of setting out the principles. If we put everything in black and white, we will end up back here again and again. We are trying to find a balance. I am happy to hear suggestions in this regard or on any concerns the Deputies may have. We will continue to look at it and review it because we do want to get this right.

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